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Enterprise Group is CIMG’s Celebrated Legacy Brand

April 26, 2020

Enterprise Group Limited has been adjudged the Celebrated Legacy Brand at the CIMG 30th National Marketing Performance Awards.  The award was received at the ceremony organized by the Chartered Institute of Marketing Ghana (CIMG).

In a citation, Enterprise Group was lauded for proving their mettle by showing a strong presence in the market, championing the development of winning strategies by making the brand memorable, meaningful, likeable and adaptable.

In addition, Enterprise Group was recognized for the following;

  • Keeping the brand going for the past 30 years and more (95 years)
  • Demonstrating consistency in Brand Equity Management, Brand Extension and Brand Sustenance
  • Contributing by being a trail-blazer and thought leader in their niche market.

At the same event, Enterprise Insurance and Enterprise Life, both subsidiaries of Enterprise Group also received recognition:  Enterprise Insurance retained membership of the CIMG Hall of Fame Insurance Company – General Category while Enterprise Life was adjudged the Life Insurance Company of the Year 2018.

About Enterprise Group

Enterprise Group Limited (GSE: EGL) is a financial services company comprising five operating companies; Enterprise Insurance Company, Enterprise Life Assurance Company, Enterprise Trustees, Enterprise Properties and Enterprise Funeral Services Ghana trading as ‘Transitions – The Funeral People’. It is headquartered in Accra and has operations in The Gambia.

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