Justine assists the Head of Growth in managing the sales executives of Acacia. Her main role is to ensure all sales activities of Acacia are tailored to meet client needs and expectations. Her work cuts across other departments, and build-up network partners of Acacia. She also works closely with the claims department, to help manage the overall profitability of clients’ portfolios, and to ensure that systems are put in place to meet yearly sales targets.
Justine began her sales & marketing career with Nationwide Medical Health (NHM), from 2007-2010 as a sales officer. During her time at NHM, she led the growth of the clientele base as well as created awareness of the NMH brand. Prior to joining the team in Acacia, Justine worked at Med-X Health System, for two years (2010 to 2012) as a Senior Sales, Marketing & Customer Service Executive. During this period, Med-X recorded one of the highest growths in their clientele base as well as an increase in the client retention rate. Her drive to grow the clientele of Acacia has been key to her progress in the field of private health insurance marketing, and instrumental in making the Acacia brand a household name.
Justine holds an MBA in Marketing, from Kwame Nkrumah University of Science and Technology, Kumasi, and a BSc. In Marketing, from the University of Professional Studies, Accra. Justine is an Associate Member of the Chartered Institute of Marketing, Ghana (CIMG) and holds a Diploma in Insurance from the Ghana Insurance College, Accra.
Justine is the financial secretary of the women’s group in her church, St. Clement Catholic Church, Katamanso. She is also a member of the ladies of Marshall, a Catholic-friendly society and Secretary to a family society group.
Justine loves baking cakes on weekends for her family and friends. She is married with three lovely daughters.