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Ghana’s foremost life assurance company, Enterprise Life, has as part of its 20th Anniversary held a stakeholder appreciation event to reward clients who have been loyal to the company at the Labadi Beach Hotel in Accra. The company also used the occasion to launch its Annuity Prime product, which takes care of pensioners, a sector that has not been catered for by any other insurance company. The company also revamped two of its existing products to suit the growing needs of its customers.

Speaking about the Annuity Prime Product, General Manager of Operations, Solace Odamtten-Sowah, said “Annuity Prime, a first of its kind in the county takes care of pensioners. This policy is a financial agreement between Enterprise Life and the Annuitant where a single premium is paid y the Annuitant is converted into a guaranteed monthly income stream over the life of the annuitant.”

Mrs. Odamtten-Sowah also used the occasion to share two revamped products, Bloom by Enterprise Life, formally Lady Care, which is an all-female product from women between the ages of 18 – 54 designed to cover female related illnesses, death, total permanent disability and critical illness of the policy holder. The product has a host of benefits such as free child benefits, medical reimbursement, and death amongst others. The second product is Family Income Security Plan which used to be Family Income Protection Plan, designed to replace income in the event of death, total permanent disability and critical illness of a policy holder or spouse as well as other embedded benefits.

Addressing the stakeholders at the event, the Group Chief Executive Officer, Mr. Keli Gadzekpo also expressed his gratitude to their loyal customers for sticking with them for two decades. He also went ahead to dedicate the new products to its customers. “As we appreciate you for being instrumental in our success story, we would also like to celebrate the success of our business. For the last two decades Enterprise life has maintained an above market performance making the company the highest premium income earner in the industry.  We all agree that all this would not have been in existence without your loyal cooperation throughout these years”, he said.

On his part, General Manager for Distribution of Enterprise Life, Francis Akoto -Yirenkyi, extended the company’s gratitude to their clients for staying with them throughout their 20 years of existence. “The past 20 years have been a journey of dedication, foresight, fortitude and growth and through it all our cherished clients and stakeholders have been our back bone. As we celebrate today, we cannot discount the God factor and as well as your commitment and dedication to the brand. We are here today because you decided to do business with us”, Mr. Akoto – Yirenkyi said.

Dr. Justice Ofori, Commissioner of the National Insurance Commission, who delivered a message on behalf of the Commission said, “Enterprise life since its inception has been a major part in Ghana’s insurance industry leading in many critical areas and designing responsive products that speak to the needs of the insurance market. It is a pleasure to know that at this appreciation event, enterprise is unveiling a new product and two enhanced products for the Ghanaian market.” “We congratulate enterprise on the attainment of 20 years and continuous success”, Mr. Ofori Added.

Enterprise Life has gained recognition and received many awards with the latest being the Life Insurance Company of the year for 2020 by the Ghana Insurance Awards, 2020 Life Insurance Company of the Year and Above the Line Marketing Campaign of the Year for ‘Dream Big With Us’ campaign by the Chartered Institute of Marketing Ghana (CIMG).

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