7th January 2014, Accra, Ghana: Airtel Ghana, in partnership with MicroEnsure and Enterprise Life, has launched a free insurance product for Airtel customers. Airtel Insurance offers Airtel customers life, accidental permanent disability and hospitalisation insurance with benefits increasing based on airtime usage.
The experience and commitment of these organisations to provide insurance for the mass market has brought Airtel Insurance to the masses. As the most benefit-rich free mobile insurance product in the world, this offer has far-reaching implications for the Ghanaian population. Any Ghanaian resident between the age of 18 and 75 years, in any region, can qualify for cover, making it the most widely accessible insurance cover in Ghana.
Airtel Insurance rewards loyal Airtel customers with a renewable monthly life, permanent disability, and hospitalisation cover based on the amount of monthly airtime used.
Subscribers can qualify for this insurance by spending as little as GHS 5 with Airtel each month, and as they increase their monthly usage, they earn more insurance cover – with up to GHS 2,500 of insurance cover per month. Airtel Insurance becomes active on the first day of month following registration, and is based on the amount of airtime used the previous month, with a minimum monthly usage of GHS 5 to qualify for cover.
| Monthly Airtime Usage In A Month |
Life Cover In The Next Month |
Accidental Disabilities Cover In The Next Month |
Hospital Cash Cover In The Next Month |
| GHS 0 - 4.99 | 0 | 0 | 0 |
| GHS 5 - 9.99 | GHS 250 | GHS 250 | GHS 25 |
| GHS 10 - 19.99 | GHS 500 | GHS 500 | GHS 50 |
| GHS 20 - 49.99 | GHS 1,250 | GHS 1,250 | GHS 100 |
| GHS 50 and up | GHS 2,500 | GHS 2,500 | GHS 150 |
Airtel Marketing Director, Ashish Malhotra, comments, “Airtel as a brand has always believed in innovation and bringing relevant products and services to its consumers in Ghana. We not only want our customers to love our service but also cherish the relationship. With Airtel Insurance, we are providing something that has previously been unattainable to many of our customers, and we’re doing it for free to thank them for their business.”
Mr. C.C. Bruce, Executive Director of Enterprise Life Assurance Company Ltd, said, "Enterprise Life is committed to product innovation in our bid to meeting the ever changing needs of our clients as well as making our products and service available to all Ghanaians."
“MicroEnsure is proud to be leading the world as a mobile insurance provider, and this launch in Ghana marks a milestone in free mobile insurance offerings,” comments Adjoa Boateng, Country Manager of MicroEnsure Ghana. “This combination of insurance products, all offered for free, is unprecedented in the industry, and we take pride in introducing a cutting edge micro-insurance product here in Ghana.”
About Airtel in Africa
Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has 17 operations in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com, or ‘like’ the Airtel Ghana Facebook page via www.facebook.com/airtelgh or follow us on Twitter via the handle @airtelghana.
About Enterprise Life Assurance Company Ltd
Enterprise Life was incorporated in the year 2000 with the initial shareholders as Enterprise Insurance Company (now Enterprise Group), a listed general insurance company in Ghana, African Life (now Sanlam Sky) a South African Life Insurance Company and the International Finance Corporation, the commercial wing of the World Bank
Enterprise Life operates as specialist Life Assurance Company, providing affordable and innovative, life assurance products and services designed to meet the needs of our policyholders and general public.
Enterprise Life Assurance Company Limited has since its inception established itself as the fastest growing Life Insurer in Ghana. In 2011, at the eleventh edition of the Ghana Club 100 rankings, Enterprise Life was ranked No.1 in the Financial Services Sector, and the 3rd most prestigious company in Ghana as well as the highest ranked Insurance Company in Ghana, rankings we have retained in 2012 and 2013 as well.
About MicroEnsure
Founded in 2002, MicroEnsure is the world’s first and largest organization whose sole focus is to address the mass market’s need to mitigate risk. MicroEnsure provides a range of micro-insurance products to over four million people throughout the world, with two million in Africa, 80% of whom have not previously been insured.
As an intermediary, MicroEnsure bridges the gap between mass-market distributors and insurance companies. MicroEnsure works to create markets in partnership with product distributors, enabling them to utilise insurance as a key marketing and sales tool. MicroEnsure performs a range of services throughout this process, including product design and development, client education, underwriting and claims administration.
For more information, please contact:
Airtel Ghana
Donald Gwira, Head Corporate Communications and External Affairs
MicroEnsure
Adjoa Boateng, Country Manager
adjoa.boateng@microensure.com +233 268 166 505
Enterprise Life
Jerry Hodasi, Unit Head of Marketing
jerry.hodasi@enterprisegroup.com.gh +233 208 128 759
