Enterprise Life in the last couple of weeks has chalked landmark achievements in Ghana and in the insurance industry in particular. Enterprise Life's achievement comes on the back drop of the fact that it started operating in September 2001 and thus will be celebrating its 10th anniversary next year.
Enterprise Life has certainly become a standard in the industry following its performance in the last nine years. The Ghana Club 100 is a prestigious club instituted about 20 years ago by the Ghana Investment Promotion Council as a reference for potential investors both local and international. The council engages the services of reputable consultants who determines the key performance areas and the weighting for every particular year.
This year it is estimated that there were over 3000(three thousand) companies from every industry in Ghana participated. Enterprise Life is ranked 16th in the Ghana Club 100, and even more exciting is the fact that Enterprise Life is the highest ranked Insurance Company in Ghana Club 100.
Exactly a week earlier, incidentally at the same venue - The Banquet Hall of the State House, Enterprise Life had been awarded The Life Insurer of the Year award for 2009 by CIMG (Chartered Institute of Marketing) with an interesting Citation as follows:
"Your Marketing innovation and visibility, evidenced by your market share which stood at 19.8% in 2009, the highest growth rate in the industry of 51% and a marketing spend growth of 1.1% of premium income is indeed commendable. You have built and exclusive brand through you very active sales force, the biggest in the industry"
In addition to the citation, Enterprise Life has the highest output per head in the industry and is the most profitable life company. Enterprise Life returned the highest on the equity in Ghana and the largest file size in Ghana.
We seek to improve on this performance to coincide with our 10th anniversary.