Joel is the immediate past world president and chairman of the International Advertising Association (IAA), the world’s most influential network of marketing communications professionals. He is the first African (and indeed black person) to have risen to this position.

He is savvy and well-acclaimed Management, Marketing and Marketing Communications expert and the Founder and Chief Executive of the Ninani Group, a group of Marketing Communications Specialist Companies in Ghana. That include Innova DDB Ghana, Touchpoint Magna Carta (the African PR Consultancy of the year 2019 and two time PR Consultancy of the year at the IPR Awards); Interactive Digital, ReZultz Advertising and Innova Liberia in Monrovia, Liberia.
Joel holds a Master in Business Administration (Marketing) and a Bachelor of Arts (Honours) in Economics and Psychology degrees from the University of Ghana.